Hi Reader,
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Did you know that starting your own art collection can be as simple as scrolling through your favourite social media platform or visiting a local art fair?

You may be surprised to learn just how easy it can be to build your own unique series of artwork that reflects your personal taste and style. Whether you're a seasoned art connoisseur or just starting out, we've prepared some practical tips and tools for you to help you embark on this exciting new journey. So, let's dive in!

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🌱 Start small

Building an art collection doesn't have to break the bank. You can start small by purchasing affordable prints, posters, or even original artworks from emerging artists. Many artists offer limited edition prints or smaller-sized artworks that are more budget-friendly. Look for art markets, art fairs, or online platforms that feature emerging artists to find hidden gems that fit your budget.

Certain art galleries in London have been known to release limited edition Banksy posters from time to time. These limited edition releases, known as "drops," are typically announced through the galleries' websites or social media channels and are often accompanied by instructions on how to purchase the posters. Often this involves spending time in the long queue but hey, you don't get original poster of Banksy everyday!

🎨 Mix & Match

Don't be afraid to mix and match different styles, mediums, and periods of art in your collection. Eclectic collections can be intriguing and reflect your unique taste. You can blend traditional and contemporary pieces, or even experiment with different genres or cultures. The key is to collect what speaks to you and tells your story.

Peggy Guggenheim, an American heiress and art collector, amassed a significant collection of modern and contemporary art, including works by some of the most influential artists of the 20th century. Peggy Guggernheim Collection in Venice is a great example of how you can combine different styles of art. Her collection features works in a wide range of styles, including Cubism, Surrealism, Abstract Expressionism, and Pop Art, among others. Some of the notable artists represented in the collection include Jackson Pollock, Pablo Picasso, Salvador Dali, Joan Miro, and Willem de Kooning.

📚 Look for inspiration

Just like how famous art collectors of the past, such as Herbert and Dorothy Vogel, built their collections by following their own interests and passions, you too can curate your collection based on your personal taste and style.
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They were a married couple who were famous for their remarkable art collection, which they accumulated over several decades despite having modest means. The Vogels were both civil servants who lived in a small apartment in New York City and used their modest salaries to acquire an extraordinary collection of contemporary art, which eventually comprised over 4,000 works by hundreds of artists, such as Sol LeWitt, Richard Tuttle, and Chuck Close, as well as many lesser-known artists. The couple's passion for art and their unique approach to collecting earned them widespread recognition in the art world and beyond.

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🔖 Websites to Bookmark

​Artsy: an online platform that connects collectors with artists, galleries, and auctions from around the world. You can browse through thousands of artworks, learn about different artists and their stories, and even purchase artworks online.

​Saatchi Art: an online art gallery that features a wide range of artworks from emerging and established artists. You can search by style, medium, size, and price, making it easy to find artworks that fit your criteria.

​Google Arts & Culture: an online platform that allows you to explore art and culture from around the world through virtual tours, high-resolution images, and interactive exhibits. The platform features artwork and artifacts from museums and cultural institutions worldwide, as well as online exhibitions and educational resources.

​Masterworks: an online platform that allows you to purchase fractional shares in blue-chip artwork, with the aim of democratizing access to the art market. The platform purchases high-value artworks by prominent artists such as Warhol, Basquiat, and Harin, securitizes them, and sells shares to investors, allowing them to own a fraction of the artwork's value.

​Instagram: social media that needs no introduction which has become the main platform for most living artists to showcase their work, and many artists sell their artwork directly through their Instagram profiles. This has become particularly prominent with the proliferation of digital art.

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🤔 Questions to ask yourself

On a very high-level, these are the questions you might want to ask yourself before starting a collection:

• What kind of art inspires you the most? Abstract, realistic, contemporary, or classical? Do you have any particular artists in mind whose artworks you would want to see in your living room?
• Are you interested in collecting artworks from local artists in your community, or are you looking to explore international artists and different cultures?
• Do you have a specific budget in mind, or are you open to allocating portion of your income to art savings?
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To wrap it up, starting your own art collection can be a fun and fulfilling experience. Don't be afraid to start small, mix and match different styles, and explore various online platforms and tools. Remember, the most important thing is to collect artworks that you truly love and connect with.

We hope it was a useful read but if you already have any experience with this topic and willing to share, just the REPLY button, I'd love to learn more!

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🔥 Our fresh episode

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🇪🇸 Celebrating Spanish art

This weekend marks 50 years since the death of another remarkable Spanish artist - Pablo Picasso. Picasso was a prolific artist who continually evolved his style throughout his long career. He is known for pioneering the Cubist movement, but his artistic style was also heavily influenced by his life experiences and the historical events. To mark this important date in art calendar, we created this very short video to showcase the evolution of his painting by looking at his self-portraits.

Delve into the creative and imaginative world of Pablo Picasso and explore one of his most groundbreaking works, 'Les Demoiselles d'Avignon'. This short course was developed together with Art Historian Adinda van Wely and is personally one of my favourite ones in our collection, so check it out!

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As always, if you enjoyed our content and would like to share it with your friend, we would be forever grateful for your help. Thank you for being our active member and helping us to grow COMMUSITY!
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Stay curious! 💙

Artem & the team

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